Successful final presentation at Audi AG

At the end of the summer semester, the students of the of the Master's program in Marketing/Sales/Media at the THI Business School had the opportunity to present their final study project at Audi AG. The focus of their analyses and suggestions was the "Moment of Truth" in the after-sales area.

This "moment of truth" is the decisive point at which the customer encounters the company and their perception and satisfaction is shaped. The aim of the project was to develop concrete suggestions for optimizing the customer experience. The students showed commitment and developed innovative ideas to sustainably increase customer satisfaction at Audi. They were supported in this by their lecturer Petra Scherer.

The final presentation was both professional and convincing. Projects like this are extremely valuable as they give students the opportunity to analyze real problems and develop practical solutions. At the same time, companies benefit from fresh perspectives and innovative approaches. This is a real win-win situation.

Further information on the Master's degree program Marketing/Sales/Media can be found on the course page.