Alumni provide insights into practice: Amazon Advertising live in the lecture theatre

Prof Dr Bernd Scheed welcomed two MVM alumni back to their alma mater, the THI Business School, as part of the "Strategic Sales Management II" lecture on the Master's degree program in Marketing / Sales / Media (MVM). Marco März, Manager Account Management, and Sabrina Parisi, Strategic Key Account Manager, gave the current MVM students exciting insights into their day-to-day work at Amazon Advertising.

In addition to illustrative practical examples and insights into the dynamic world of digital marketing, the program included a workshop with specific tips for application processes and selection interviews. The students were able to ask questions, make networking contacts and exchange ideas directly with the experts.

"The involvement of alumni is a central component of our network and practice-oriented teaching at THI Business School," emphasised Prof. Dr Bernd Scheed, Dean of THI Business School. The visit by Sabrina Parisi and Marco März illustrates the added value of active alumni relationships - both for students and for the alumni themselves.

Are you interested in the degree program? Find out more at the online Master's talk on May 12 at 6.00 pm CET. Details can be found on the course page.