Prof. Dr. Bernd Scheed

Dean of THI Business School

Room: F201
Subject Area: International Management and Marketing

Research

Research projects in the areas of strategic management, international management and B2B marketing as well as strategic sales management in industrial goods companies.

Vita

  • Since 2009 at THI Business School
  • Since 2012 Dean of THI Business School
  • 2008-2009: Heilbronn University: Professor of International Marketing and Sales
  • 2005-2008: Vodafone Czech Republic, Prague: Head of Marketing / CRM
  • 2000-2005: Diamondcluster International: Management consulting / interim management with a focus on telecommunications in Central and Eastern Europe
  • 1996-2000: Booz Allen & Hamilton: Management consulting, Information Technology Group
  • 1990-1995: Catholic University of Eichstätt/WFI: Degree in business management (Diplom-Kaufmann), followed by work-study doctorate in the field of data mining in marketing