Prof. Dr. Christine Hennighausen

Room: F224
Subject Area: Media and Communication Psychology
Faculty: Business School

Research

  • Human-machine interaction & new technologies
  • Digital communication & cognitive processes in digital media use
  • Psychology of sustainability & behavioral design in the digital context

Vita

  • Since 2023: Professor of Media and Communication Psychology at THI Business School.
  • 2022-2023: Team Lead Marketing Analytics and Team Lead Customer Analytics at E. Breuninger GmbH & Co, Stuttgart
  • 2017-2022: Data Analyst Consumer Insights, Project Lead introduction of a data warehouse and Head of Data Analytics Communications at TeamBank AG, Nuremberg
  • 2017-2017: Manager Global Consumer Strategy & Insights, Brand Strategy, at adidas AG, Herzogenaurach
  • 2016-2017: Behavioral Psychologist, Digital Channels, at ING Germany, Frankfurt/Main
  • 2012-2016: PhD (Dr. rer. nat.) at the Chair of Media Psychology (Prof. Frank Schwab) at the Julius-Maximilians-University Würzburg
  • 2013-2015: Consultant Personnel Selection & Personnel Diagnostics at Lufthansa AG, Frankfurt/Main
  • 2007-2012: Studies of Psychology (diploma) at the Julius-Maximilians-University Würzburg